Robert Klonoski, J.D., DMgt. is an Associate Professor of Business at Mary Baldwin College, Virginia, USA.

(See my biography page for more information).

Marketing the Visual Arts: Consumer Behavior and the Purchase of Original Art

Most art which is purchased by comsumers can be classified as "minor luxuries." The critical decision more concerns the relationship of the buyer to the art than the piece itself.

Article: Print


Article: Electronic